About Maliya

The Brains Behind the Beauty Brand

Based in Los Angeles, Maliya was founded by digital marketing professional and clean beauty convert, Natalia. For the past 10 years, she worked with Fortune 500 companies and smaller brands in the beauty industry. Most recently with Nordstrom 'Trunk Club' and Thrive Market.

Her vision for the brand was to create a product that tackles multiple skin issues that fits every skin type and skincare routine. Maliya follows more restrictive European skincare ingredients regulations, using only clean, natural ingredients

We created Antioxidant Citrus Serum in the spirit of 'Skinimalism'. Twelve beauty steps skincare routine is the thing of the past. The goal? Helping women of all skin types simplify their ever-elusive perfect skincare routine.

Skin Smart

At Maliya, we’ve made it our mission to take the guesswork out of shopping for skincare. We began by dreaming up a serum that combines many of the most sought after skin benefits into one bottle. We believe in the best of both worlds: skincare can be both effective and simple.

Frankly, we got tired of spending $$$ on a never ending process of trial and error that feels signature to the beauty industry - and not to mention, wasteful. We decided that investing in our skin shouldn’t have to mean turning our medicine cabinets into graveyards of half-empty bottles.

Clean Freaks

We pride ourselves on the fact that our hero product (Antioxidant Citrus Serum) is clean: made with high-quality natural, organic, and non-toxic ingredients. You can truly feel the difference that clean makes, and it feels damn good. Maliya serum combines the two most sought-after skincare ingredients - Retinol and Vitamin C, as well as Brown Algae and Reishi to brighten, firm, and keep your skin hydrated and glowing.

Our Lab

Maliya’s manufacturing partner is one of the top natural cosmetic laboratories in the US. This small batch, boutique lab is female owned and operated. They work with only the highest quality natural ingredients, employ eco-friendly and sustainable practices, use recycled packaging materials, and never test on animals.

Premium Packaging

We package in airless bottles to protect our signature serum, keeping it potent longer so you get the max benefits! Why we love our airless bottles:

  • Prevents air exposure, which protects the formula and increases shelf life by 15%
  • Minimizes waste, so you actually get to use every last drop!
  • Avoids spills that frequently occur with droppers and other types of pumps

+1 Tree Planted

Since moving to California, we’ve witnessed firsthand the devastating effects of wildfires on forest ecosystems and the environment as a whole. Helping to restore these burned and otherwise damaged forests aids in the fight against climate change, rebuilds healthy wildlife habitats, and protects critical watersheds. That’s why for every Maliya product sold, we pledge to plant a tree in an area in need of reforestation.