About Maliya

The Brains Behind the Beauty Brand

Based in Los Angeles, Maliya was founded by digital marketing professional and clean beauty convert, Natalia. After dealing with frustrating adult acne in her mid-20s, she swapped out the intense prescription medications for a beauty routine entirely made up of clean products. Finding herself overwhelmed by advertisements for hundreds of different products offering single solutions, she decided she’d rather create her own product that could tackle several different common concerns at once. The goal? Helping women of all skin types simplify their ever-elusive perfect skincare routine.

Skin Smart

At Maliya, we’ve made it our mission to take the guesswork out of shopping for skincare. We began by dreaming up a serum that combines many of the most sought after skin benefits into one bottle. We believe in the best of both worlds: skincare can be both effective and simple.

Frankly, we got tired of spending $$$ on a never ending process of trial and error that feels signature to the beauty industry - and not to mention, wasteful. We decided that investing in our skin shouldn’t have to mean turning our medicine cabinets into graveyards of half-empty bottles.

Clean Freaks

We pride ourselves on the fact that our flagship product (Antioxidant Citrus Serum) and every future Maliya product will be clean: made with high-quality natural, organic, and non-toxic active ingredients. You can truly feel the difference that clean makes, and it feels damn good. Our serum’s active ingredients contain antioxidants, natural oils, and key vitamins that work together to tone, brighten, soothe, firm, and hydrate your skin.


Maliya’s manufacturing partner is one of the top natural cosmetic laboratories in the world. This female-owned and operated lab understands the beauty of clean products. They work with only the highest quality natural ingredients, employ eco-friendly and sustainable practices, use recycled packaging materials, and never test on animals.

Premium Packaging

We package in airless bottles to protect our signature serum, keeping it potent longer so you get the max benefits! Why we love our airless bottles:

  • Prevents air exposure, which protects the formula and increases shelf life by 15%
  • Minimizes waste, so you actually get to use every last drop!
  • Avoids spills that frequently occur with droppers and other types of pumps

+1 Tree Planted

Since moving to California, we’ve witnessed firsthand the devastating effects of wildfires on forest ecosystems and the environment as a whole. Helping to restore these burned and otherwise damaged forests aids in the fight against climate change, rebuilds healthy wildlife habitats, and protects critical watersheds. That’s why for every Maliya product sold, we pledge to plant a tree in an area in need of reforestation.