How to Choose the Best Face Serum For Your Skin

What is face serum, and when should I use it?

A face serum is a light, easy-to-absorb, oil- or water-based beauty product that you can use daily. You should apply your serum after cleansing and toning. That will help exfoliate your skin and balance its PH, which allows the ingredients to absorb more efficiently.

Face serum doesn’t replace a moisturizer. Apply moisturizer as the last step of your daily routine, right after the serum.

Why are face serums more expensive than most skincare products?

Most face serums have a highly concentrated formula to heal, rejuvenate, and improve your skin’s health. The formulas are complex and use the most potent ingredients, hence the price.  Depending on the ingredients, they can have anti-aging properties, reduce acne, even out skin color, and hydrate your skin.

How should I choose the right serum for my skin?

Your skin’s condition and factors like diet, lifestyle, and climate should all impact your choice of serum. Here is what you should know before you choose your serum:

In need of hydration?

If you are struggling with dehydrated skin, look for serums that contain Vitamin E and fatty acids. Fatty molecules help hold the skin together and retain moisture from deep within the tissue. Vitamin E helps to absorb UVB light, making it harder for the damaging rays of the sun to penetrate the skin.

In need of brightening?

Vitamin C and licorice root are the two ingredients that you need in your serum to brighten up your skin.  These help you avoid the overproduction of melanin, which is responsible for pigmentation. When used with Vitamin E, Vitamin C is much more effective at reducing oxidative damage to the skin.

Fighting adult acne?

If you have acne, look for serums with a high concentration of retinol. Vitamin A (Retinol) helps your skin regulate sebum production and reduce inflammation.

Should I get an oil- or water-based serum?

A water-based formula will be lighter than an oil-based one. Since most people don’t like the oily feeling on their skin, we would suggest opting for a water-based one. If you are looking for an oil-based formula, here are some oils we love:

  • Jojoba - this amazing oil has sebum-like properties and is what we call a dry-oil. A dry oil absorbs quickly and doesn’t leave your skin feeling greasy.
  • Sea Buckthorn, Rosehip, Raspberry, and Black Cumin!

At Maliya we created the Antioxidant Citrus Serum with a water-based formula that contains aloe, antioxidants, and healing oils. It’s very light (great for summer!) and feels refreshing on your skin. When your skin gets extra dry, you can mix it with jojoba oil for even more moisturization.


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